In honor of World AIDS Day today, I wanted to help spread the word on (PRODUCT) RED’s efforts to fight the spread of AIDS in Africa.

Here’s quirky video from William Sledd (aka YouTube’s “Ask a Gay Guy”) where he ambushes a shopper at his local mall in Kentucky to give her a (PRODUCT) RED makeover.

Polyvore is also helping support (PRODUCT) RED’s efforts with their latest contest. Click here to design your own set.

Want to help? Consider (PRODUCT) RED items for your holiday shopping and grab a Gingerbread latte from Starbucks! Visit www.joinred.com.

Photo credit: Seattle Times