Fashion + Tech = Vivienne Tam = Love
My final day of New York was spent shopping and wandering around (I finally went to Zara for the first time) before attending Vivienne Tam’s Fall 2009 show at her store in Soho.
Since I had to head straight to the airport from the show, I wanted to wear something comfortable enough for a six hour flight. I decided to wear a navy boat neck dress by SPUN (the dress version of my favorite shirt) with Winter Leggings from American Apparel, black boots and fun accessories. Good thing I didn’t do much on the hair and make-up front considering it was raining and I, a Seattle girl, forgot my umbrella.

On my way to Vivienne Tam’s boutique, as I was heading for the subway in the rain with my suitcase, I overheard someone say “Jordana.” I turned around and it was Julia of Fashion Pulse Daily, who I had met the night before at Digital Moda. As it turns out, she was on her way to the Vivienne Tam show too! On top of that, she’s a native New Yorker, which allowed me to breathe a huge sigh of relief since I wasn’t quite sure where I was going.
There were already a ton of people there when we arrived, so it was a bit of a stuggle lugging my suitcase in. After stashing it in a corner, Dina of Eye4Style and Sarah of StyleIt (both working at the event) gave me the master tour and helped me squiggle my way to the front so I could see the collection up close and personal.
What I loved most about attending the show was witnessing firsthand the clear efforts Vivienne Tam has made to embrace fashion bloggers. Part of this has been evident through her partnership with HP in designing the digital clutch – talk about the perfect marriage of fashion and tech.

As for Vivienne Tam’s Fall 2009 collection, I absolutely loved it! Most of the pieces are versatile and can either be dressed up or down depending on the occasion. I also love that she incorporated vibrant reds and purples into the line because most fall colors are a tad depressing.

Check out all the photos from the show here (courtesy of Vivienne Tam’s Flickr feed).
The geek in me is really impressed with HP. They sponsored a blogging station at the show and two of their spokepeople, Walt and Kerry (pictured below), gave me a demo of their new line of ultra chic TouchSmart computers.

Since I had to catch a flight, I didn’t get to stay long enough to post from the blogging stations while I was there, but I definitely plan to take advantage of them in the future.
Overall, my trip to New York was short and sweet, but I’m looking forward to going full force for the Sping/Summer 2010.
Special thanks to Dina of Eye4Style and Sarah of StyleIt for inviting me and showing me around. Also, thanks to Beka of reLYME for getting my outfit pic.










I love your outfit- where are the boots from? It sounds like an absolute blast. And I agree, those vibrant colors are brilliant for Fall.
I really liked the colors in Tam’s collection as well. Thats so lucky that you ran into someone to help you through the tube. I can imagine that its all a little daunting.
Najeema – Thanks! The boots are by Report, but I got them a couple of years ago.
alixrose – Seriously, very lucky! I’m sure next time will be easier though. Mark your calendar!
I think you looked gorgeous in the dress. I’m glad you found it to be both comfortable and fashionable at the same time. Can’t wait to get you into more SPUN pieces!
You look so cute, I love that dress! So jealous you were at NY Fashion Week too! And that you now own that fabulous digital clutch
-Ashley
http://breakfastatsaks.blogspot.com
Your outfit is absolutely stunning! Vivienne has truly outdone herself x