T-Mobile Sidekick LX Social Club Event
Earlier this week I was in New York City for the T-Mobile Sidekick LX media event, aka Social Club. Though it was my work colleagues who brought me there to help out (thx Shel and Jax!), the event has to be one of my favorite highlights of 2009 – my career in PR and my life as a fashion blogger came together in a real world setting for the first time.
Several of my NY blogger friends attended including Wendy of Nitrolicious, Sarah A. of Pop17, Dina of Eye4Style, Carolyn of The Daily Obsession, Sarah C. of StyleIT, Lauren of Lifestyler Mag, Beka of reLYME, Julia of Fashion Pulse Daily, Tiffany of SixSixSick, Deanne of Dream Sequins and Gauri of The Gloss Box.

Above: Tiffany, Dina, Wendy, Beka, Sarah C. and Elizabeth (T-Mobile)
Here’s a fun video of Wendy socializing at Social Club, filmed by YuMing of Freshness Mag:
It’s exciting to see cool technology brands like T-Mobile embracing the fashion blogosphere, especially since the new Sidekick LX is an awesome device for these stylish social-media-ites. The Sidekick was actually one of the first fashion designer-tech collaborations I can recall with the limited edition Diane Von Furstenberg and Juicy Couture devices – both of which, were displayed on the Sidekick history wall.

Above: Hanging out in front of the Sidekick history wall
For the event, I wore a satiny blue high-neck dress from The Limited (only $39.99 on sale) with sheer black AA tights and mint green Pour La Victoire Paige pumps. Wendy rocked an Alexander Wang sweater with leggings and an amazing pair of Topshop boots (so jealous).
Above: Outfit photo with Wendy

Above: With Shel (One of the brains behind the event, co-worker and good freind)
Above: Julia and Devin (from CW’s Stylista)

Above: With coworkers Mariella and Shel, and bloggers Sarah A., Wendy and Carolyn
Check out the slideshow below for even more photos of the event that capture the decor, ambience and lively crowd.










so many great people in one place! looks like it was fun!
Jillian – It was a great time! Hope to see you at an event sometime! Maybe NYFW?
All of you looks so great in these pictures. I know these names so its fun to see them in the flesh. So glad the event went awesome and is that a black and white leopard print— love!
Alixrose – You are so coming to NYFW and will meet them all!
It was great having you at the SKSC event… I enjoyed meeting some your wonderful fashion contacts! oh and your outfit was HOT btw – green shoes… need i say more?! XO
shelbypeace – You did an AWESOME job putting it on and it was so much fun to be a part of it. Also, you looked pretty awesome too!
I’m jealous of /your/ shoes! They’re sooo awesome!!
Loves it! You did an amazing job with the event… So happy to meet and check out the event
It’s nice to experience a blogger community connecting in real life as well!
Great post – Thanks for everything you’ve done to bring this event to life!
Wow, you certainly love your sidekick! Great outfit, I love your mix of blue and green – very vibrant! x
well i love the looks of you all
cheer, alice
AnnieSpandex – Haha, that’s a huge compliment coming from you! You’re the queen of doing bright colors the right way.
dreamsquins – It was so nice having you there! Hopefully we’ll have more time to hang out at the next one!
Elizabeth – My pleasure! It was great hanging out with you and introducing you to some of my fav bloggers. I’m still jealous you made it out to Topshop!
frankie-swell vintage – Glad you approve of the look! Thx!
alice – Thanks so much!
Aww looks like you ladies had a great time. Wish I could have made it.
Love those shoes, you all looked fantastic! Hopefully we’ll get to meet up next time your in town.
I had such a great time-one of the best launch parties – ever! Thanks again for the invite Jordana!
so fun. you ladies look amazing!