I love when fashion designers get social media savvy and Rachel Roy has been standing out over the past several months. Putting my work hat on for a second…It’s really difficult to create a video for a brand that actually inspires re-posts, especially among bloggers who are very selective with their content (guilty!), but this video magically put me in a good mood as RR’s special Macy’s collection pieces hypnotized me.

The pieces are available at Macy’s and will debut in a Manhattan pop-up store next week timed with Fashion’s Night Out (more details on my plan for the evening coming soon).  

For more information, visit http://www.macys.com/RachelRoy. Also, you can follow @Rachel_Roy on Twitter and become a fan of her on Facebook.

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