I’m a sucker for a good contest and a cool interactive marketing campaign! Charlotte Russe has launched the Next Design Star contest where you can submit submit your own design for a t-shirt and the winning entry will receive a trip for two to NYC and a Charlotte Russe shopping spree. Additionally, a top inspired by the winning design will be produced and sold in Charlotte Russe stores.

The above is not an entry, just a visual I had fun putting together for you. Let me know if you enter! If I end up doing one, I’ll be sure to post, but happy to help support your submission as well!

For those who haven’t been to a Charlotte Russe in awhile, make sure you check it out. The brand recently went through a make-over and I like the new look! I also think it’s cool to see they are partnerig with brands like People’s Liberation on collaborations for the shop.

Below are the full details about the contest from the release. Props to Red Door Interactive (and the lovely Crosby Noricks) for driving this contest with CR!

Charlotte Russe, the mall-based specialty retailer of fashionable, value-priced apparel and accessories, and Red Door Interactive, a San Diego-based premier strategic Internet Presence Management firm, today launched their “You Could Be the Next Charlotte Russe Design Star” campaign.

Utilizing the Brickfish social media contest platform, customers are invited to submit original t-shirt designs that embody the Charlotte Russe brand.

“The ‘Charlotte Russe Design Star Campaign’ puts creativity in the hands of our consumers,” said Craig Gillan, Director of E-commerce at Charlotte Russe.  “By leveraging social media, we will connect with our customers and everyone in their network on their terms.”

The retailer will select one Grand Prize winner from the contest and produce a t-shirt inspired by their design to sell online. The same person will also receive a fashion-filled trip for two to New York City, including a Charlotte Russe shopping spree.

In addition to the Grand Prize winner, Charlotte Russe will also be giving away a $750 shopping spree to one “Most Viral” winner and the “Sign-up Sweepstakes” winner. 

The promotion initiative – overseen by Red Door Interactive as part of its ongoing social media management efforts for the retailer – is designed to not only increase new and repeat sales, customer loyalty and store traffic, but to also raise the general level of online conversation surrounding the specialty retailer’s brand.

“We are excited to see both the creativity of the designs as well as the virality of the contest submissions across social media platforms,” said Crosby Noricks, Social Media Strategist for Red Door Interactive. “Charlotte Russe continues to provide innovative means for customers to engage with the brand online, and we’re privileged to be working on this project.”

4 Responses to “Enter the Next Charlotte Russe Design Star”