Archive for April, 2010

To follow my post about the KIN launch, here’s the outfit I picked out for the day’s activities. For a normal PR launch event, you’d probably find me in something a little dressier. Given the brand is playful and a little funky, I decided to go that route.

The Nerd t-shirt is from Zara. It’s almost like it was made for me. I have two little chihuahuas and feel like Read the rest of this entry »

It’s not very often I write about my day job here, but in light of a launch I’ve been working on since July, it’s sort of a special occassion. Let me tell you about KIN. It’s a new brand of mobile devices from Microsoft Windows Phone, available via Verizon in the US next month. In short, they are meant for socially connected teens/twenty-somethings who like to broadcast their lives. I’m not going to go beyond that or provide opinions because I clearly have a bias. You can find all you need to know at KIN.com.

KIN was unveiled on Monday and during the evening, we hosted a small preview event for a few friendly faces (the big unveil event happened earlier in the day in SF). It took place at Read the rest of this entry »

Have you heard? Bluefly is giving us a peek into the closets of some the most talked about celebs in the fashion space. Featuring exclusive documentary-style webisodes directed by award-winning MTV alum Lena Beug and produced by Moxie Pictures, viewers get inside celebrity closets where we see the fabulous shoes that temporarily hospitalized power publicist Kelly Cutrone, learn about fashion designer & Project Runway alum Christian Siriano’s “Tommy Hilfiger moment,” and discover the feline style icon that inspires Manhattan DJ & Dior Beauty Ambassador Harley Viera-Newton. Here’s a teaser to give you an idea:

Closet Confessions offers an interactive portal for fashion chatter, Read the rest of this entry »

I’ve always had a deep passion for painting and illustrating (basically, anything art), but it’s been years since the last time I got out my sketchbook. A couple of weeks ago, I bought a set of water-color pencils and have been experimenting. I’m hoping I can make this fit into my life again. Still super rusty, but excited to do more.

Any suggestions for inspiration? I usually have some sort of inspiration, but this was a spontaneous, practice-sort-of piece.

Though I’m definitely not the target for Old Spice, I’ve been really impressed with the way the brand is reinventing itself. A good friend of mine at Paine PR, Jackson Jeyanayagam, has been working on a pretty cool integrated marketing campaign and given there’s a cool “it-girls” tie-in, I couldn’t resist sharing.

Old Spice teamed up with Olympian Snowboarder Gretchen Bleiler and Pro Surfer Anastasia Ashley to launch their new Fresh Collection deoderants, inspired by adventurous places around the world. The campaign involves sending an intern on scent-ventures to the snowy peaks of Matterhorn and the sunny beaches in Fiji (take me, take me!). The above video is the behind the scenes photo-shoot for the campaign. Here’s a video kicking off the search for the Old Spice Adventure intern showing a “candidate” who looks Read the rest of this entry »