Exciting news! I’ve been working with American Living, a playful designer collection at JCPenney, and the Style Coalition on a cool video campaign. A handful of other fabulous blogs, as shown in the video mash-up, are also participating including Gala Darling, The Coveted, College Fashion, Second City Style, What I Wore, Style Mom, Corporette, Style Bakery and The Budget Babe. In short, the campaign involves a series of mini-webisodes highlighting a special ”moment” from each our lives. For my moment, I chose brunch in NYC with the girls, Julia and Amy. It’s something new to my routine that I look forward to every week, which made filming super quick and easy…we even stayed for an hour after we were done filming doing the exact same thing! 

I chose a piece from the American Living summer collection that reflected my moment. Given it’s so hot in NYC right now, a white cotton eyelet dress was my pick for a sunny sidewalk brunch with friends. It’s on sale for $29.99 from $100! To add my own “flair,” I wore a hot orange belt, chunky wedges and my favorite rings. Julia wore one of the maxi dresses from the summer collection and Amy showed off her preppy side with a pink cardigan and mini beach tote. Here are the behind-the-scenes photos from my shoot, taken by the fabulous Jennine Jacob of The Coveted.

Wearing:

Dress: American Living @ JCPenney

Belt: Borrowed from a Twelve by Twelve Forever 21 dress

Shoes: United Nude

Rings: Topshop and Forever 21

I also want to give a shout-out to Tara Drake for working her magic on hair/make-up despite the blazing heat (I was seriously melting).

The video series is sponsored by JCPenney and produced by Style Coalition

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