Over It – From Trendy to Played Out
If you are the type of person who likes to explore and discover new things (aka trend-spotter or trendsetter), but once something hits the mainstream you begin to grow bored with it…you’ll get this.
Ever since moving to New York in 2009, I’ve noticed so many changes in my interests, preferences and priorities. First of all, the content I publish on Clutch22 has evolved from a personal style/fashion blog to more of a “whatever I feel like right now” blog (hence my last post). Fashion and shopping, of course, still come through in my writing because my passion in those categories hasn’t gone away. However, I’ve grown tired of letting the privileges and access I have to amazing brands and events in NYC depict what I choose to write about. Fashion blogs have blown up and marketers can’t get enough of them. For the most part, the same groups of bloggers all get invited to the same events. A lot of us have become friends in real life and spend time together outside the bloggy world. I have no complaints. PR is evil. Just kidding. I can say that because I’m in PR. I just don’t want to write about the exact same topics as everyone else, especially since I’m lucky if I can post a couple of times per week.
I’ve spent a lot of time thinking about this, trying to figure out why it’s so hard to find inspiration…then I realized what it was. Fashion blogs, like many other things I once embraced externally but eventually suppressed, have become mainstream trendy – a social media staple. I feel the same way about Groupon. Sure, I subscribe, but you’d never catch me telling someone about it. Same with Twitter. I use it, but my motives have changed a lot since first joining a few years ago. Skinny jeans are a good comparison – they went from trend to wardrobe staple. None of this stuff is bad, I’m just over it.
I’m sure there are things that I’m really into that other people are “over” too. I guess I’m just longing for the next big thing to refuel my inspiration. Any predictions?
Photo credit: BANKSY – Troy Holden via Flickr
lol. it’s all pretty boring really
I may be the only blogger who turns down events, lol.
I am taking a turn from the fashion stuff back to the personal blogging I started doing ages ago, and it feels good. I am constantly paranoid I’m losing all of my old readers though, despite feeling that my posts now are more interesting for the most part.
P.S. Totally bought a Spun shirt last week because you rep them so hard and I love it dearly.
It’s interesting to think where things will go with the future of blogging. I can see how you’d be over it a bit in NYC. I still like the idea of blogging, connecting with people and sharing your story, the market is getting saturated thats one thing for sure. My blog has also changed a lot over the past three years, it used to be more personal style to now I don’t really know what it is.
I am tired of seeing the same bloggers do the same thing, and I’ve been feeling uninspired myself. No clue what the next thing will be, perhaps we’ll go back to print. Who knows!
I’m right there with you. Although I don’t live in NYC (I wish!), I can only imagine how saturated everything feels right now. I haven’t written a blog post in a long, long time due to some other things but now: I guess I don’t know where to pick up and trying to say something different than the hundreds of thousands of other fashion bloggers feels so challenging now. I know creativity should rule above all, but I guess that’s where inspiration comes in.
I’m having that exact same problem. Well that and it feels like real life has taken over (to the extent that I’m lacking time for fashion-forward posts).
Oh no.. I hope this doesn’t mean you’re stopping blogging?
I do get what you mean though. It gets a bit boring. What about writing about other things that interest you outside fashion/shopping/pr?