Archive for June, 2011

Too bad I won’t be wearing any of these for awhile with my newly sprained ankle. At least having them visible in my room keeps me motivated to get better. Until then, it’s crutches and a big black boot cast…

Posted via email from clutch22′s posterous

A few minutes ago, TOMS EYEWEAR was announced as the product to transform TOMS from a shoe company to a one-to-one company. For every pair of sunglasses sold, sight will be given to someone in need. As you’ll see in the video, there are more than 165 million people in the world with vision impairments.

Founder Blake Mycowskie first introduced the mystery box during his keynote at SxSW. I had the privilege of watching in Austin and have had June 7 marked on my calendar knowing the significant impact this new product would make…and because the marketing nerd in me is fascinated with Blake’s vision and everything about the way he runs his business.

Nordstrom, one of TOMS largest retailers and a supporter from the beginning, hosted a live broadcast via uStream as well as multiple in store unveiling events. The sunglasses are in the $100-150 range and TOMS website has tons of styles available. I’m sure Nordstrom will also be among the first to carry the shades.

***UPDATED (with styles/photos after the jump) @ 2:23 PM EDT*** Read the rest of this entry »

Hi friends, I have an exciting update to share! Next week at Internet Week New York on June 7, Kaboodle is putting on the first ever crowd-sourced fashion show in partnership with Bloomingdales called the Fab @ Five Fête & Fashion Show. The looks have been selected based on a styleboard contest a few weeks back AND the “models” are all media and bloggers including yours truly! I am beyond honored to be among the group, which I’ll share more about in an upcoming post.

As a side note, I’m totally terrified. I already have a repuation for falling down…a lot…so the thought of a runway in heels sounds like the perfect storm to showcase my clumbsiness in front of a live audience. That said, if I do fall, at least I’ll do it in superior style thanks to Kaboodle and Bloomies!

In case you haven’t played on Kaboodle.com before, here’s a little background: the Hearst owned social shopping site is the largest on the web with more than 1.5 million users and aims to make online shopping easier and more fun. This event is to celebrate the five year anniversary and unveil a brand new redesign of the site.

I have my fitting this week and between now and the show, you know I’ll be practicing my stiletto strut around my apartment.

Finally, if you’re in NYC and want to check it out, the details are here. If you’re not, you can follow via the Twitter hashtag #Kaboodle5 (the event is Tuesday, June 7 from 6-8pm EDT). You can also follow the action and get updates from @Kaboodle and @Bloomingdales.

PS If you have any advice for easing nerves (that might help reduce my chances of tripping), I’m listening!