The Story of Clutch 22 

When it comes to shopping, most people just like to buy, but I’m in love with the process.

Background: Clutch22.com launched in November 2007. What started as a shopping blog has gradually transformed into memoirs around embracing personal style on a budget. The site covers emerging fashion trends, do-it-yourself projects and how-to’s, along with stellar tips and tricks for online shopping. Clutch22.com receives approximately 30,000 unique visitors per month and has been featured on Glamour.com, StyleList, PR Couture and Trend Central, among others.

The meaning behind the name Clutch 22? It’s actually a play on catch 22 – a contradictory course of action. I’ve always had passion for art, style and shopping. However, paying my way through school to start a career that allowed me to follow those passions, didn’t leave budget for satisfying my fashion hunger.  

I had to find creative, low-cost alternatives for achieving the looks I dreamed up. It began with mastering the art of coupon code shopping and evolved into reinventing different pieces of my wardrobe to create more from what I already had (e.g. coupon codes, DIY projects). Starting Clutch 22 was a way to share my love for fashion with others.

About Jordana      

By day, I’m a digital communications professional at Taylor Strategy where I specialize in consumer/lifestyle brands. Having experienced both sides of the table, I’ve gained invaluable insight to the ever-changing world of influence. In other words, work and play are sometimes one in the same.

Finally, I’m an active member of Style Coalition and Independent Fashion Bloggers.