Archive for the ‘Cause-Related’ Category
Mystery Box Revealed: Introducing TOMS EYEWEAR!
A few minutes ago, TOMS EYEWEAR was announced as the product to transform TOMS from a shoe company to a one-to-one company. For every pair of sunglasses sold, sight will be given to someone in need. As you’ll see in the video, there are more than 165 million people in the world with vision impairments.
Founder Blake Mycowskie first introduced the mystery box during his keynote at SxSW. I had the privilege of watching in Austin and have had June 7 marked on my calendar knowing the significant impact this new product would make…and because the marketing nerd in me is fascinated with Blake’s vision and everything about the way he runs his business.
Nordstrom, one of TOMS largest retailers and a supporter from the beginning, hosted a live broadcast via uStream as well as multiple in store unveiling events. The sunglasses are in the $100-150 range and TOMS website has tons of styles available. I’m sure Nordstrom will also be among the first to carry the shades.
***UPDATED (with styles/photos after the jump) @ 2:23 PM EDT*** Read the rest of this entry »
A Special Collection from Tory Burch Supporting Entrepreneuresses All Over
In light of National Business Women’s Week, which starts today, Tory Burch is doing some cool things to raise awareness and pay tribute. The designer, entrepreneuress and inspiration to many has launched a special collection to benefit the Tory Burch Foundation - a fund launched in 2009 to provide economic opportunities for women and their families in the US. Available in Tory Burch stores and in the online shop for prices ranging from $16.99 – $195, all proceeds will benefit the foundation (more pics and details after the jump).
This is a collection of gifts that give back,” says Tory Burch. “I am honored to donate the proceeds from these sales to help women entrepreneurs achieve their goals.
In case you’re a sucker for stories like me, here’s how Tory’s efforts have helped one of many…
Huihui Jiang’s Italian-Asian Eatery, Marco Polo Café quickly became an East Village institution. Fulfilling her lifelong passion for cooking, Huihui created delicious cross-cultural dishes like the Moo Goo Gai Panini and supported three employees, yet traditional banks turned her away. Through ACCION USA and with help from the Tory Burch Foundation, Huihui obtain a $15,000 loan to sustain her restaurant. Today, the Marco Polo Café is thriving and has recently hired another employee. Read the rest of this entry »
