You might recall the behind the scenes post I wrote last week about my American Living for JC Penney shoot. Well, here it is! The video plays on the American Living “Made for….” campaign and highlights my favorite moment of every week – catching up with my girlfriends over brunch. In this case, I invited Amy from Midtown Girl and Julia DiNardo from Fashion Pulse. Yuli of My It Things/Style Coalition (producer of this project) and Jennine from The Coveted (she was the fab photog) joined us after we were done shooting.

Psst…to enter the $250 gift card giveaway, leave a comment here with your “Made For” moment and what you would wear from the American Living collection (more details below).

What I especially love about the white eyelet dress I wore  from the American Living summer collection is that in addition to being cute and versatile, it’s lightweight enough to sit outside at brunch without turning into a hot sticky mess. I was a little worried about it during the filming because it was over 90 degrees with no breeze…but no sweat! The best part about the footage of us at brunch was we didn’t even realize we were being filmed until he was almost done! Special thanks to Candela Candela in the East Village for letting us take over a few tables on the patio.

As mentioned in my previous post, nine other amazing style bloggers designed their own “Made for…” American Living segments. Mine is the last in the series, but here are all 10 in order:

1. What I Wore: Made for a morning cup of coffee
2. Style Bakery: Made for doing it all
3. The Budget Babe: Made for shopping at the farmer’s market
4. Gala Darling: Made for enjoying the fresh air and sunshine
5. The Coveted: Made for riding my bike
6. Corporette: Made for a power play
7. StyleMom: Made for a play date
8. SecondCityStyle: Made for shopping in the city
9. College Fashion: Made for date night
10. Clutch22: Made for brunch with the girls

$250 Gift Card Contest – Best Moment Wins!

Here’s where you come in! All you have to do is leave a comment and I’m going to pick the best answer to win! Details are below:

• Comment with your “Made for” moment and choose what you would wear from the American Living collection
• Leave your comment by this Saturday, July 31st, 11:59 pm EDT
• By entering, you’ll also be automatically entered into a $1,500 shopping spress from JC Penney
• Visit Style Coalition for the official sweepstakes rules (for the Clutch22 and grand prize)

Thanks in advance for entering and for anyone who passes this on to friends!

Though I’m preparing to make the jump from left coast to right, I want to shed some light on my favorite indie brands from the Emereld City before I go. When Sara Seumae of SPUN offered me the exclusive on a new partnership for her organic cotton eco-clothing line, I was more than honored to help get the word out.

Sara has teamed up with fellow Seattle indie greentrepreneuress Tara Smith of Revival Ink (provides eco-friendly apparel printing by hand). The collaboration involves SPUN clothing with Revival Ink’s artistic hand-printed designs and will debut this weeked at the Boutique Culture Warehouse Sale. I love the Diane Wrap dress (shown above in midnight) and have always been a big fan of unicorns. This design in paricular is a little feminine for me, but I’ll be at the show to see the rest of the line and hopefully find something a little more rough around the edges. For reference SPUN clothing is very reasonable if you’re interested in adding organic cotton to your wardrobe – tanks, tops, cardigans and dresses generally fall between $25 – $100.

Funny story – Sara and Tara coincidentally began scheming together on Twitter, which makes me love them more given social media has become such a big part of my life.

By the way, that’s my girl Fresh Jess in the pic! Isn’t she adorable? She has a great blog too, especially if you want to be in the know on all things Seattle (CRAVE parties and networking events, social media, fashion, sample sales, food, etc.), among other clever topics.

PSSST! Giveaway – Comment to Win a SPUN Beater Tank

Finally, in honor of this announcement, I’m doing a little giveaway of a SPUN beater tank (aka spanx tanks – they totally suck and lift…let’s just say boyfriends love them). Leave a comment by this Friday with one way you’re trying to be more eco-conscious. Don’t be shy, I’ve been a slow mover and am probably far behind most of you.