Archive for the ‘marketing geek’ Category

PostHeaderIcon In-Store Photo Policies: Time for a Change?

Ok. I’ve had my hand nearly slapped at least a dozen times over the past month when trying to snap a few pics inside stores on my NYC shopping adventures. Let me preface by saying I understand there are “reasons” why they have these policies in place, but as a PR nerd girl, I’m counting the number of missed opportunities they encounter as a result.

Brands with Barriers

One instance in particular occurred last week at Opening Ceremony. It was my first time in the store and I caught a glimpse of some really intruiging jewelry I wanted to post about. When the staff shook their finger at me, they let me know I could pull the pics from their website. To be frank, it totally killed the inspiration. Seriously, I’m trying to promote your brand for free and your asking me to add extra steps? On top of that, Read the rest of this entry »

PostHeaderIcon Hunting for the Shoe Woo Woomobile!

Just got word that Shoe Woo, a fabuolous shoe store that just opened its newest location in Manhattan (59th and Lex), is going full force with a real-life giveaway campaign driven through social media. The marketing geek in me is super excited about this.

woomobile1.jpg

If you’re in New York, you can track down the Woomobile, a red Mini Cooper with a giant stiletto on top (as shown above), by following Read the rest of this entry »






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