Archive for the ‘marketing geek’ Category

A little surprise arrived this morning in packaging comprised of Clutch22.com. I didn’t care what brand sent it…they definitely got my full attention. In fact, I’m skipping my lunch to write about this! I had the chance to get my hands on an HTC DROID Incredible a couple of months ago at a lovely Sex & the City themed luncheon that involved eats, sweets, minx manicures and a model bartender. I have a guest writer, Taryn Matthews, working on a fun review of the phone because it’s the phone that brought her into mobile-obsessed world that I’ve been living in for some time. Stay tuned…

The Incredible launched on the Verizon network late last Spring and I can’t even tell you how often I see people carrying them on the subways or the streets of New York. It’s a hot little phone as is, but now HTC has new colors for the Read the rest of this entry »

This is work related, but too cool not to share…

As part of the retail launch for KIN, the new phones from Microsoft available now from Verizon, free concerts have been popping up the past two weeks where one juicy detail at a time is revealed through social networking. In San Francisco on May 9, Yeasayer put on a great show at the Longshoreman’s Hall and N.E.R.D. + Asher Roth took over European Collision Center (yes! an auto repair hub). Last weekend the KIN SPOT concerts hit NYC with Passion Pit at the Classic Car Club on Friday night, The Black Keys at the same spot on Saturday night and Read the rest of this entry »

Who’s excited for Sex & the City 2??? I’m going to a premiere party for HP next Tuesday and am SO excited! HP has  just announced Sarah Jessica Parker as the new face of their “Computer is Personal Again” ad campaign! Good timing since a lot of HP’s fashionable products are in the movie. Above is the first video for the campaign.

By the way, what the heck should I wear to the SATC 2 party? I want to be Read the rest of this entry »

To follow my post about the KIN launch, here’s the outfit I picked out for the day’s activities. For a normal PR launch event, you’d probably find me in something a little dressier. Given the brand is playful and a little funky, I decided to go that route.

The Nerd t-shirt is from Zara. It’s almost like it was made for me. I have two little chihuahuas and feel like Read the rest of this entry »

It’s not very often I write about my day job here, but in light of a launch I’ve been working on since July, it’s sort of a special occassion. Let me tell you about KIN. It’s a new brand of mobile devices from Microsoft Windows Phone, available via Verizon in the US next month. In short, they are meant for socially connected teens/twenty-somethings who like to broadcast their lives. I’m not going to go beyond that or provide opinions because I clearly have a bias. You can find all you need to know at KIN.com.

KIN was unveiled on Monday and during the evening, we hosted a small preview event for a few friendly faces (the big unveil event happened earlier in the day in SF). It took place at Read the rest of this entry »