Archive for the ‘POV’ Category

If you are the type of person who likes to explore and discover new things (aka trend-spotter or trendsetter), but once something hits the mainstream you begin to grow bored with it…you’ll get this.

Ever since moving to New York in 2009, I’ve noticed so many changes in my interests, preferences and priorities. First of all, the content I publish on Clutch22 has evolved from a personal style/fashion blog to more of a “whatever I feel like right now” blog (hence my last post). Fashion and shopping, of course, still come through in my writing because my passion in those categories hasn’t gone away. However, I’ve grown tired of letting the privileges and access I have to amazing brands and events in NYC depict what I choose to write about. Fashion blogs have blown up and marketers can’t get enough of them. For the most part, the same groups of bloggers all get invited to the same events. A lot of us have become friends in real life and spend time together outside the bloggy world. I have no complaints. PR is evil. Just kidding. I can say that because I’m in PR. I just don’t want to write about the exact same topics as everyone else, especially since I’m lucky if I can post a couple of times per week.

I’ve spent a lot of time thinking about this, trying to figure out why it’s so hard to find inspiration…then I realized what it was. Fashion blogs, like many other Read the rest of this entry »